Marketing courses

About Diploma In Sales And Marketing in Ara Institute of Canterbury

Gain theory and practical experience in the art of generating sales in today's competitive marketplace.

We live in a world full of consumerism with products, services and concepts constantly for sale in the marketplace. This qualification gives you an advanced understanding in the art of successful selling in today's competitive market.

In our graduate diploma you will gain an understanding of the concepts that make up successful market development and sales including areas such as buyer behaviour and communication strategies, marketing planning and control, international marketing and strategic marketing.

You will also have the chance to put your knowledge to the test in an industry project.

Career opportunities

By the end of this programme you will have developed the skills and knowledge in sales and marketing and can apply for jobs in sales and marketing management, retail management, marketing research, market analysis, advertising, public relations, global business and multinational corporations.

Study pathways

Complement this graduate diploma with our Graduate Diploma in Project Management.

Recommended school subjects

• English
• Mathematics
• Computing / ICT
• Economics

Academic requirements

• A bachelor's degree in any field excluding marketing and sales.

Alternative requirements

• Still want to study but don't meet the Academic Requirements?

  If you show that you have equivalent skills for tertiary study gained through study, work and/or life experience, you may be able to gain alternative entry.

  Note: The number of courses you have to complete for this qualification may be reduced where you have relevant credits from previous study, or evidence of similar learning or experience in the workplace. Contact Ara for advice.

Additional requirements

English requirements

• What if English is not my first Language?

  If English is not your first language, we want to make sure that you will be successful in your chosen programme of study. Please provide a result from a test or qualification on the acceptable alternatives English Proficiency Outcomes Chart .

  OR

  • If you are a New Zealand Citizen or Permanent Resident, complete an Admission and Enrolment form and Ara will contact you regarding a free assessment.
  • If you are not a New Zealand Citizen or Permanent resident, book an IELTS, Pearson or other test through the Ara Examination Centre or in your home country.

  IELTS scores used must be taken from a single IELTS test report form and are valid for two years from the date of the test.

Ara Institute of Canterbury Tuition Fees

New Zealand Living Expenses

You'll require between $20,000 and $25,000 a year ($380–480 per week) for housing/rent, food, transportation, phone bills, internet usage, and entertainment, in addition to your tuition and insurance fees. The average living expense will be the same for everyone, regardless of their tuition or course price. Please keep in mind that these are only suggestions; the Immigration New Zealand requirement is $15,000 per year including return travel or an additional $2,000.

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